Build or run on a platform.

On a platform you write the job and the platform owns channels, models, records and uptime; on a framework you own all of that, with more control and months before launch.
AspectPlatformFramework
You writeThe instructions, tools and rules.The agent and everything around it.
You ownThe job.Model routing, channels, storage, retries, observability.
On callThe platform.Your team, when a run fails at 22:00 on a Saturday.
First memberThe same day for a WhatsApp agent with handoff.Weeks to months.
CostFree to start, then usage.Engineering time, model spend, channel fees and upkeep.

Which to pick.

Pick a platform to be live fastest with the least to maintain.
Pick a framework when you need control the platform does not give.

Questions

Platform vs framework: what is the difference?

On a platform you write the job and the platform owns channels, models, records and uptime; on a framework you own all of that, with more control and months before launch.

Do I need developers on a platform?

On Health Loops, no. You describe the job, pick the agent and tools, and test in a playground. Developers can still write loops in TypeScript.

What does a self-built agent really cost?

Engineering time, model spend, channel fees and the person who maintains it, on top of the build.